Bellwether successfully translates the language of data
Bellwether Analytics started out using data to analyze political races. Basically, “MoneyBall” for politics. The concept was novel at the time, in fact ahead of its time. Today while this is much more common, 8 years ago it gained little traction.
Using the same “MoneyBall” techniques, Bellwether expanded its reach into many diverse areas like optimizing a Disney Park experience to enhancing fantasy football predictions. As Bellwether worked more with traditional business clients it became apparent that clients appreciated how analytics and decision making went hand in hand. What they appreciated, even more, was how Bellwether seamlessly translated data insights into a framework that illuminated key decisions and actions.
A variety of business projects can be enhanced and accelerated using Decisions + Analytics. Bellwether has done projects in New Business Direction/Strategy, Plant/SKU Rationalization, New Market Entry, Portfolio, Pricing, and many other common areas.
The one common thread to the success we have found is bridging geek speak to business acumen.
What have you found that works well? What have you been struggling with? We look forward to your input.
