Bellwether turns data into actionable business insights. Then, we guide you to make informed decisions, whether you are prioritizing your portfolio, growing your business or planning for the future.
Growing a business or product can bring significant uncertainties — and opportunities. Bellwether helps clients use data to drive reliable strategic plans and implement them with success.
Our client’s challenge:
- A client wanted to invest in an emerging technology but hesitated as the market appeared small and risky.
- Their market size estimate was less than $100 million, due to scarce information.
- Drawing on our decades of expertise in medical products, Bellwether quickly designed a model of the future market.
- We leveraged analogs to determine potential alternate uptakes of the new technology in a growing market.
- We identified an additional patient segment with an unmet medical need that the technology could help.
The result: Based on our insights and revaluation of the market to over $2 billion, the client decided to invest in the opportunity.