With decades of experience in consulting and life science, Bellwether knows product development. We help you understand your customers, price your products, have a solid launch strategy and forecast future markets.
Pricing decisions can be challenging given that different markets face unique competitive situations, regulations and economic pressures. Bellwether Analytics has conducted dozens of projects covering pricing analysis, price strategy and market customization.
Our client’s challenge:
- A client came to us with numerous large, ad-hoc databases with inconsistent formats that made data integration and insight extraction impossible.
- The company wanted to drive better pricing decisions by analyzing its existing data.
- We started by extracting the key information that drove day-to-day pricing decisions.
- Using this data, we created a customized tool that enabled our client to visualize key information, such as competitor pricing, pricing in other countries and pricing evolution.
The result: Bellwether delivered data analysis and pricing advice that allowed the client to improve their launch sequencing and pricing strategy and ultimately the speed of pricing decisions.