With decades of experience in consulting and life science, Bellwether knows product development. We help you understand your customers, price your products, have a solid launch strategy and forecast future markets.
With more than twenty years of experience in life science consulting, Bellwether leaders understand the market, competition and internal hurdles. Whether it is a new product joining the market or a legacy product entering a new market, we develop launch strategies that align price, geography and messaging into a single global plan.
Our client’s challenge:
- A client wanted to improve its standing in the market by launching an improved version of an existing product.
- The company needed to consider clinical trials, supply chain and geography in making complicated decisions about cost, time and risk.
- We facilitated a cross-functional team to identify their key uncertainties, decisions and values.
- We collected and consolidated all data and assumptions and vetted them with the team.
- We created a custom model to conduct complex probabilistic analysis. The model aligned the team on the drivers of risk and reward.
- We led the team to create a set of high-impact strategies with trade-offs.
The result: The team presented this set of options to senior leadership, enabling the leaders to make a confident, informed decision.