With decades of experience in consulting and life science, Bellwether knows product development. We help you understand your customers, price your products, have a solid launch strategy and forecast future markets.
The best sales and marketing forecasts work with – not against – uncertainty. We incorporate external and internal dynamics into robust analytics that help you prepare for what could be.
Our client’s challenge:
- Our client needed to validate the market and sales forecast for an early-stage project.
- Its future market estimate, based on industry reports, was more than $1 billion.
- We identified the key market size and adoption rate drivers. Then, we used those drivers in the construction of a flexible, user-friendly forecasting tool.
- We triangulated our estimates using alternative methods and concluded that the report over-called the market.
- Our insights lead to the client terminating development and changing its investment priorities. Years later, the market size remains well under $1 billion dollars.
The result: We saved the client time and money by halting the development of an unprofitable product.